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Thursday, July 7, 2011

L'Oreal Professionnel INOA

L'Oréal Professionnel INOA
Check out this Hollywoodlife.com article that features top tips for going (and staying) red from L’Oréal Professionnel Color Ambassador Joel Warren.

Warren recommends INOA to maintain bright colors such as ‘Mad Men’ actress Christina Hendrick's fiery red locks. Why? “It is the first ammonia free professional hair color . It leaves the hair in better condition than if you didn’t color it” says Joel.

Christina Hendricks On Cover Of Lucky: Why She Went Red At Age 10 And Why YOU Should Be A Redhead Too!
http://www.hollywoodlife.com/2​011/06/28/christina-hendricks-​hair/
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Who knew the ‘Mad Men’ actress is a natural blonde and you’ll never guess who gave her the craving for red hair. We reveal all and tell you how to go ravishing red!

Christina Hendricks reveals that she has been dying her hair since she was ten years old with the help of her mom! See why and get top tips for going (and staying) red from celebrity hair colorist Joel Warren, of the Warren-Tricomi salon.

Christina explains that her red hair inspiration initially came from a childhood favorite.

“I was obsessed with Anne of Green Gables, so I wanted red hair,” Christina tells the mag. “My mom said, ‘I’ll throw a rinse on it.’”

Dying her hair all these years must be trying on those red strands! I asked Joel his advice on how to maintain a bright color for a long period of time.

“Always maintain your hair with products that are best for your hair. I only use INOA by L’Oreal Professional on my clients,” says Joel. “It is the first ammonia free professional hair color . It leaves the hair in better condition than if you didn’t color it. My philosophy is the condition of the hair is as important as the color.”

Christina is a natural blonde, that’s now known as a classic redhead (just like Emma Stone!). As a naturally dark-haired woman, I want to know if anyone can get such a vibrant shade.

“There are no limits today with hair color, anybody can basically be any color,” explains Joel. “It is the process to get there that is the most important part when making a big change.”

So can a girl with any skin tone try a fire engine red?

“Yes. Hair color should be fun, there are no rules in my book except it has to look hot and can’t compromise the condition of the hair.”

Now that’s something that everyone should agree with!

–Eden Univer

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